I can’t say I get it, but the Nike Air Yeezy — inspired and designed by Kanye West — is the most hyped shoe in the world right now. According to some sources, eager sneakerphiles waited in line for up to three nights awaiting its limited release. The shoe retailed at $215, but it’s going on eBay for $500-$600 (and getting plenty of bids).
It’s hard to say why this shoe is so highly anticipated. West isn’t the first hip-hop artist to release a shoe. Reebok released the S. Carter Collection in honor of Jay-Z and designed G-Unit sneakers for 50 Cent & Crew. In other words, the crossover has been done.
Maybe it’s those irresistible sherbet swatches!