: The Fire Frazier Campaign: Well, That Escalated Quickly

I don't really believe Leslie Frazier should be fired. However, I question the hiring of anyone who participated in the Super Bowl Shuffle.

The Internet is completely wacked.

Consider: Minnesota Vikings owner Zygi Wilf fired head coach Brad Childress yesterday, and before newly promoted interim head coach Leslie Frazier held his first press conference, I’d already registered and began tweeting from @fire_frazier.

It started as a joke between a few co-workers, as we’re in the business of making things catch fire. Attempts to make things go viral often fail, but this ludicrous Twitter handle had potential. After all, it was completely bunk to call for the head of a coach who hadn’t even held an official practice, no less coached a game. I saw @fire_frazier as a poke at irrational Vikings fans who were willing to blame Childress for every last failure, not acknowledging some, if not most, of the blame should’ve fell on his underachieving team.

So, who started following @fire_frazier on Twitter?

  • MinnPost.com
  • DJ Tony Fly of 96.3 FM NOW
  • Rob Olson, sports reporter for KMSP-TV Fox 9
  • Jason DeRusha, reporter for WCCO-TV
  • Brandon Warne, founder of TwinsMVB.com

@fire_frazier was also mentioned or retweeted by:

  • Erik Perkins, anchor for KARE 11
  • Joe “Phunn” Anderson, host on ESPN 1500AM
  • Dave Schwartz, sports reporter for KARE 11
  • Lynn University Sports Management in Boca Raton, Florida

Remember the Chicago Sun-Times story the week of the Vikings-Bears game? Bears beat writer Sean Jensen, formerly of the St. Paul Pioneer Press, wrote that Childress had long ago lost the locker room and included quotes and sentiments from six unnamed Vikings players who admitted they’d be happy to see him go. Jensen wasn’t so impressed with @fire_frazier:

@fire_frazier was even mentioned during Fox 9’s fan response story on the 5 p.m. broadcast. Go to the 2:40 mark:

Vodpod videos no longer available.

Olson was right — @fire_frazier was started as a joke. I wish the new coach well. The one thing I hate about pro sports is coaches are too often made into piñatas because of their team’s shortcomings. I suppose that’s management, though. Forget the NFL — it’s a what-have-you-done-for-me-lately world.

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