Branson’s iPad-only Magazine Project Hints at the Future

Once every few weeks, I write a blog post for Idea Peepshow, the official blog of Fast Horse Inc., the consumer marketing agency where I’m currently an intern. Today, I wrote about Project, Richard Branson’s iPad-only magazine:

Actor Jeff Bridges is featured on the cover of Project's premier issue.

Turns out all the banter about tablet devices and the future of publishing wasn’t just conjecture. Finally, we’ve got something promising.

Project, the iPad-only magazine backed by Richard Branson’s Virgin Group, hit the iTunes app store on Tuesday. Described as a “revolutionary multimedia magazine, ” Project includes lush video and images paired with audio and interactive content to create a media-rich experience.

Of course, we’ve already seen plenty of traditional magazines come to the iPad, but most of these are essentially PDF replicates of their hard-copy editions. Project isn’t the first iPad-only magazine as Branson claims, but it is dazzling. Here’s the requisite video demo:

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