Once every few weeks, I write a blog post for Idea Peepshow, the official blog of Fast Horse Inc., the consumer marketing agency where I’m currently an intern. Today, I wrote about Project, Richard Branson’s iPad-only magazine:
Turns out all the banter about tablet devices and the future of publishing wasn’t just conjecture. Finally, we’ve got something promising.
Project, the iPad-only magazine backed by Richard Branson’s Virgin Group, hit the iTunes app store on Tuesday. Described as a “revolutionary multimedia magazine, ” Project includes lush video and images paired with audio and interactive content to create a media-rich experience.
Of course, we’ve already seen plenty of traditional magazines come to the iPad, but most of these are essentially PDF replicates of their hard-copy editions. Project isn’t the first iPad-only magazine as Branson claims, but it is dazzling. Here’s the requisite video demo: