Could ‘Fountain Lady’ Put an End to Viral Videos?

Once every few weeks, I write a blog post for Idea Peepshow, which is the official blog of Fast Horse Inc., the consumer marketing agency where I’m currently an associate. Today, I wrote about a woman who’s threatening a lawsuit after a security tape showing her falling into a fountain was posted on YouTube:

Woman walks through a mall. Woman receives a text message. Woman responds to the text message. Woman, distracted, trips and falls into a fountain.

Woman – shocked, embarrassed, drenched – exits the fountain, and exits the television screen if you’re watching the security tape that captured the whole event. Mall security watches the tape. Someone with mall security decides to post a video of the video – an important distinction – onto YouTube.

Within a week, the original clip is viewed more than 1.8 million times.

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